Petr Kříž

I'm Petr, a product designer with 10+ years of experience building B2B platforms, brand systems, and complex product interfaces. I've worked on both sides of the table – shaping products for end users while keeping business goals clear.

Meiro – Brand and product design for a Customer Data Platform based in Singapore and built in Czechia

Nine years and three product lines – building the brand, the design system, and every major interface for a CDP that grew from a startup into a full customer data infrastructure platform.

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Akcenta

Akcenta – Modern platform for forex trading aimed at B2B

Joined as the only designer on a platform handling millions in corporate FX volume daily. Rewrote the visual language, grew the team to three, and extended the product into FX forwards and lending.

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Witcher IV UI case study – Combat HUD, signs radial menu, and talent tree concept

A personal UI concept exploring how Ciri's interface could earn trust from Witcher veterans while feeling genuinely new. Reached 260k views and 2.7k upvotes on Reddit.

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Artifacts from throughout my career

A few selected projects, experiments, and moments collected along the way.

Dobrobot
Dovolená.cz
Reddit love
STO
Výtah
God of War – a UX read

A passion for stories

In 2021, the first part of my medieval novel series, Relikty minulosti: Podzimní bouře, was published. Writing a book had always been a dream of mine, and I finished it shortly after graduating. The story follows five characters – a thief, a gladiator, a guard, a noblewoman, and a prince – each with their own path.

Let's get in touch, hello@petrkriz.com