Petr Kříž

Selected freelance work

Projects across travel, entertainment, non-profit, wellness, and architecture.

Type Freelance · Scope Brand, product UX, visual design · Since 2012

A decade of freelance means you get comfortable with not knowing what you're walking into. Most of these clients didn't have a design foundation — a brand without a system, a platform running on years of patches. I've worked across travel, healthcare, fintech, non-profit, and entertainment. The industries vary.

Dovolená.cz

Dovolená.cz is one of the largest Czech travel portals, aggregating package holidays, last-minute deals, and destination guides. I redesigned the portal together with Petr Beťák and Marek Jelínek — focusing on the browsing, comparison, and booking flows where users make high-consideration decisions under time pressure.

The challenge with travel products is the tension between deal urgency and destination storytelling. Users browse aspirationally but need to act quickly when they find a good deal. The redesign worked to serve both modes without sacrificing one for the other.

Dovolená.cz redesign

Fource

Fource is a Czech event production and promotion agency that brings major international acts to the country. Their roster includes Cigarettes After Sex, The 1975, Billie Eilish, Imagine Dragons, Twenty One Pilots, Glass Animals, and others — live shows across Prague and other Czech cities.

I built a website for the agency that communicated scale and taste to both audiences and partners. The challenge with event promotion is constant change: lineups, dates, and venues shift continuously. The design had to accommodate that dynamically without losing the sense of craft that positions the agency as a premium promoter.

Fource event agency website

STO blog

STO is a global manufacturer of high-performance facade and insulation systems used in contemporary architecture. The brief was to craft a website experience that matched the quality and precision of the materials — confident, and aware of its context in high-end construction and architectural practice.

The work focused on a content system that could translate dense technical and specification material into something architects and builders could browse without losing the premium quality signal that the brand depends on.

STO architecture website

Trime

Trime is a Czech brand offering natural and bio food supplements — adaptogens, vitamins, and functional nutrition products made from organic and naturally sourced ingredients. The brief was to design a custom experience that communicated the brand's values: transparency, natural sourcing, and a clean product philosophy.

The design direction avoided the cluttered visual language common in the wellness space. Instead, it leaned into whitespace, quality photography, and straightforward product presentation — letting the product speak for itself rather than overselling it.

Trime natural supplements

Dobrobot.cz

Dobrobot is a non-profit auction platform where proceeds go to charitable causes. I built it together with the team from Donio.cz — one of the Czech Republic's largest crowdfunding platforms for NGOs and charitable projects.

The product needed to make charity selection and auction participation feel easy and trustworthy. The design challenge was reducing process friction so that more of the experience is about impact — the cause, the story, the outcome — rather than navigating a complicated interface. When the product gets out of the way, donations go up.

Dobrobot non-profit auction platform
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